We’re a sales performance training company, 100% obsessed with unleashing your growth potential.


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About Salestribe Training

Salestribe empowers organizations with sales strategies, training and coaching by aligning results with their true ambitions. We help create the mindset for growth, with systemized sales and develop 21st century skills, guided by the Salestribe Mastery Growth model and NeuroSelling.

Every person, every entrepreneur is engaged in 'sales' because we communicate and influence others every day. Only in this manner can we truly create and innovate together, help each other grow and only in this way can we have an impact on the world. 

Salestribe was founded by TP Spaapen who is a sales leader and trainer for over 25 years. Since starting TP Spaapen Group in 2001, TP has helped more than a thousand companies and over 33,000 professionals with training programs. His mission with Salestribe is to empower, inspire and instruct people in organizations to 'getting their sales game on' and play to win to help clients succeed. 


Mastery Growth Model

Growth and progress is made by following the 5 step process. We ASSESS people and processes to establish ambitions and goals, we TRAIN to build skills, replace beliefs and change behavior, we INTEGRATE the new sales operations in systems and culture, and CONDITION and reinforce practices and succes patterns so we can measure and VALIDATE the progress and celebrate the wins with our clients

"Tonpeter is the most energetic sales leader I know. He's 'All In' for me and my staff and always delivers. His sales  coaching system is second to none" - Pascal Persoon, CEO - EDATA

"My sales increased by 40% by applying Tonpeter's Sales Academy strategies & skills and using his tools and blueprints! Thanks for your energy and wisdom TP"- Robert de Klijne, CEO - MCTCC Lansingerland BV

"Truly getting the most out of sales people, that’s what TP does. He helps them believe it’s all possible, build confidence by creating excitement, increasing skills and having fun with the art of selling " – Harrie Hamming, Director of sales – InPark engineering BV.


Expert Sales Academy

Expert Sales Academy is the essential sales training for enterprising salespeople and sales entrepreneurs in the 21st century. Becoming competent and understanding the 'ARC' of selling from creating ambitious plans, to systemizing sales and communicating effectively for results. That is what is achieved in the modules of ESA.

TP Spaapen Sales University

TSU is Tonpeter's blended coaching system where his best tools and training programs help you improve your skills and results. It combines the blueprints, tools, video training, personal coaching and live bootcamps for teams and individuals to Unleash their Potential. 

TP Spaapen Sales Coaching

TP provides bespoke Individual sales coaching programs for sales professionals, executives and entrepreneurs designed to jump start a sales model and create a structure and mindset for growth.


I want to grow our sales

Contact informatie

Salestribe Training

Olympia 1A

1213 NS Hilversum



Kvk-nummer: 56173180


Sales Training Academies

Inside Sales training  

Entrepreneurial & Sales Coaching

TP Spaapen Salestribe University

NeuroSelling MasterClasses

NeuroSelling Workshops / keynotes